Statoil's PIER system-based incident response (July 2014)

Well pad fire demonstrates Witt O'Brien's public information for emergency response solution.

A fire, quickly extinguished, at Statoil’s Eisenbarth, Monroe County, Ohio well last month was an opportunity to observe how the company’s public-facing incident response operates. Statoil has set up a website that links through to its Ohio operations incident response site offering updates, a map and an opportunity to sign up for information on the incident.

The minisite leverages Witt O’Brien’s Public information for emergency response (Pier) system, a platform that helps companies prioritize and execute crisis communications tasks. Pier is a web-based, virtual crisis communications center for internal and external communications and preventing ‘misinformation’ during crises. Earlier this year, Witt O’Brien teamed with Everbridge to augment Pier with ‘unified critical communications,’ a.k.a. ‘scalable bi-directional, multi-modal communication.’ Everbrige adds notification templates, polls and messaging and language localization to Pier. More from Statoil and Witt O’Brien.

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